not business as usual

One day, a group of innovative insight leaders gathered to discuss their passion for doing things differently. A desire to be unshackled, liberated to deliver the most exceptional work possible. It was the birth of Disrupt.

So, here’s your invitation to pull up a stool at our table – the drinks are on us. If you’re as passionate about exceptional insights as we are, you’re in the right place.

Disruptive thinking

People don’t think in categories, and neither do we – Disrupt bring ideas and solutions from beyond your category to help you make decisions and inspire change. We believe unconventional perspectives lead to groundbreaking insights. And that’s why we’re not afraid to think differently about your challenges.

Smart design, effortlessly done

We’ve been around the block a few times, which means we know how to design insight solutions that simplify the complex and deliver them with ease. Whether you require seamless assistance for end-to-end projects, ad-hoc support in survey design or reporting, or seek to transform intricate data into a captivating insight narrative – rest assured, we’ve got you covered.

Distinctive delivery

Insights should do more than just exist; they should cut through the noise and stand out, bringing new and compelling ideas which can drive business change. Disruption lies in our ability to breathe life into insights through carefully crafted narratives, creatively delivered. Layering in lashings of thick, rich context to tell peoples’ real stories, we bring vibrant narratives with proper personality and resounding impact. You won’t forget us.

Not business as usual ...

Insight shouldn’t be boring. Reports that make you want to scream or stick pencils up your nose should be banished. We’re not cold, robotic algorithms – we’re human advocates of exceptional work. We’re not afraid to try new things to uncover new insights. So if you’re looking for an agency partner that will challenge you and make you look good in front of your boss, look no further…

Insights possess the unique ability to captivate and engage audiences… and that’s precisely why we have Disrupt Studios, to bring market research to life through multimedia.

Disrupt Studios

Our team

Chris Bland

Chris is an insight strategist accustomed to tackling difficult challenges no matter what the sector. He’s been a trusted insight partner to some of the biggest global brands and disruptor challenger brands across his career. He’s at his most disruptive with a large mug of tea in-hand, delivering creative outputs and the strategies that will link the influences of choice to the commercial realities.

Holliday Fitch-Peyton

An insight storyteller, Holliday is well versed working with clients to unpick complex problems. Joining the dots across data sources, she helps clients put people and insight at the heart of decision making. With experience across sectors with a range of global and local brands, she delivers impactful insight which cuts to the core of a problem, told in a way which is both compelling and simple to understand. Outside research, her interests include oil painting and yoga. Though never at the same time…

Matthew Rice-Haynes

Matt has worked both client and agency side, initially beginning his insight career in UX research almost two decades ago. These days, his main focus is optimising client-agency partnerships, and at his most disruptive when bridging the gap between research theory and commercial practice. When not at work, Matt can often be found perusing eclectic antique shops - with a particular penchant for amassing an impressive array of portraits.

Antonio Margaritelli

Antonio is a quant researcher with specialisms in gaming, gambling, media, telecoms & finance. He has helped a vast array of global clients tackle some particularly knotty business challenges and unlock growth. His academic background in Cognitive and Decision Science from UCL has enabled him to pioneer innovative techniques including AI into research solutions to help reduce the ‘say – do’ gap and understand how consumers really feel. Antonio is sci-fi nerd and huge West Ham United & Dorking Wanderers fan.